Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, May 1, 2020

Work from home opportunity - Digital Content Broker

Small Business people gain 
a huge value when they 
hire independent 
content creators and talent.


Digital Content Broker
You - Need Digital stuff
We - Explain digital stuff to you



In this COVID19 environment 
a one stop shop for 
creating and distributing your
digital content is more
important than ever.

Less steps.

More safe.


WHAT ARE WE
LOOKING AT?

Photoshoot for Digital Vintage
Facebook page
Can you see my wife's feet 
on the bottom left side of the photograph?


Studio
Fulton Film Company
Fresno, California


Clothing
Digital Vintage sales via Facebook Like page


Art Direction + Production Design
Heidi and George Ohan


Hair + Make Up Artist (MUA)
Adriana Victoria Herredia


Home Decor Artists + Builders
George and Heidi Ohan


Model
Adriana Victoria Herredia


Brand Photographer
George Ohan


Print shop for photos
Walgreens


Digital Photographer for blog post photo
George Ohan


Blog Writer
George Ohan


Digital Marketer 
George Ohan



THAT'S A LOT!
Let us do it for you....

Let's consider this:
How many steps did it take 
to create this blog post?
a LOT.

Why do I, as a 
Digital Content Producer, 
create content?

Let's find out!

WHAT'S IN IT FOR ME?

WHY CREATE THIS BLOG?


**The Answer...
I only need about 10 people 
to see this one blog post, 
and I will turn that into a 
"Sale" directly, or I will 
send a "referral" to a friend 
who can convert that 
person into a Sale, by 
offering a needed service
to him or her.


It only takes ONE person, 
to be interested in ONE thing, 
that I do, for us to do business...


DO YOU HAVE ANY OLD PHOTOS
IN A HARD DRIVE?  I did...

That's MONEY, just sitting there getting dusty...

THE PHOTO ABOVE
WAS SAVED IN A
HARD DRIVE, A FEW
MINUTES BEFORE THIS
BLOG WAS CREATED.


I knew if I create this post,
I am giving myself one more chance
to find the person
who needs my help...



Here it goes again.......

My wife and I create all of the content.

CONTENT: 
Home decor items, purchase dresses for re-sale on Digital Vintage, photography to market the products, social media copyright, and blogs for digital distribution.


People need help from
DIGITAL CONTENT BROKERS and
DIGITAL CONTENT CREATORS.


WHY?....
Small business people usually don't
understand HOW or WHAT to purchase
when it comes to Digital Marketing.

I can help you with that.


I offer consultations and I can explain
what it means to convert your business
to operating on Digital Platforms.


When was the last time you had a 
personal or business
financial review?

 I KNOW A GUY who offers 
complimentary consultations.

Too EASY!


(Why would I add the section below?)
Answer: SEO
SEARCH ENGINE OPTIMIZATION


I want this Blog to be found in searches, 
so I add some extra descriptions to help 
give the blog a higher chance of being found.


If I can do ALL of this with ONE old photo,
can you imagine how much content you're sitting on?
a LOT.

Digital Marketing


---------------------------

Sample # 1 - Production Design for movies


More about my story....
 04/07/2011

Production Design Sample # 2
research video, Hollywood:

GOLD NUGGETS for filmmakers below

https://www.youtube.com/watch?v=zpI-Mi9RpHo

YouTube video description:

I spent a couple of days doing research for a very talented
Production Designer and course director, Barbara Dunphy
(IMDb her, she's awesome!)
https://www.imdb.com/name/nm0242986/

The information is for a scene from Ernest Hemingway's Hills Like White Elephants.

I hope that this research can help somebody else in the future. I learned a LOT about filmmaking and becoming a producer while gathering this information.


My favorite part of the research was meeting all of the cool people that I will be working with in the near future! Richard Adkins at History for Hire was a tremendous help to me with his willingness to HELP!


I also felt like I was bothering Micah Embry (Art Department- micah.embry@gmail.com), but she didn't let that stop her from showing me around and helping me come up with a list of the exact things that I'd need. After my trip to History for Hire I took Micah's suggestion and went to Western Costume Co in North Hollywood. The staff welcomed me with open arms.


Jackie, Bill (after I found him), Frank and my smiling friend Susan were very generous with their time and knowledge! (*I forgot a couple of names from the Men's dept. in the back, but I didn't forget the HELP.) I greatly appreciate everyone's help. Thank you! Very Respectfully George Ohan Filmmaker The footage was shot using the iPhone 4 and edited using Final Cut Pro. Go APPLE!



CONTACT
https://fultonfilmcompany.com/about
Fresno, California
Film, Video, Photography,
Digital Marketing, Social Media

Saturday, August 22, 2015

How to create HD content for online branding & marketing

This BLOG helps you find a starting point for your online story.
(You found this blog; your customers will find your blog)

Do you need to create high definition content to tell your story online?

The following questions can help a business owner, entrepreneur, artist, musician, rock-band, filmmaker, people that provide services, and anyone that is starting to use the internet as a tool to find an audience.  You will need to stop, think, and take notes...
---------------
Are you an AUTHORITY in your field?  Why?  Who is?

What is your area of expertise? What do you do BEST?

What kind of content can you create to support your area of expertise?
Example:  VLOG, social media posts, podcasts, Blogs, online PR

Write a short bio about "YOURSELF" as if you are pitching "YOU" to someone.  How can the audience get to know you very quickly?  How are you unique?

What kind of social media posts make sense for you to post?  Who does a similar thing as you?  What is their online strategy?

What kind of content do you know how to create?

What useful advice about your industry, coupled with your opinions, can you offer to your audience?  If you had to write a blog right now about what you do, what would the title be?  (Thank you, that's your next blog)

What is your current ONLINE IDENTITY?
Google yourself.  What happens?  Do you like what you see?

Do you own your domain name?  www.YOURname.com - That is the ONLY online property that you have 100% control over what information gets published.  Any other social media site can change the rules at any time, and you are held hostage to their terms and conditions.

Basic online properties to start with:
Facebook LIKE page
Twitter
Pinterest
Google+
YouTube
Blogger
Instagram
SnapChat

Go through EVERY screen on the privacy settings and check or un-check the items that you agree with.  Ensure consistency in the messaging on all of your online platforms.  

Who are your community supporters?  Does anyone love what you do?  

Do you have the right STYLE for the internet? 

How do your favorite websites look? Think about the entire DESIGN...

Do you LOOK professional?
1. Profile pics
2. Clothing
3. Content that you post
4. Social media properties 
5. Professional messaging
6. Email address

Example:  Film producer should NOT look like a beach bum on daily posts. 
(*This is OK for entrepreneurs!)  :-)

How do you MEASURE your efforts?

Who is clicking on the content that you post?

Are they buying?

What do they like more?

 Do you have a capture page to gather emails?

Set up Google Analytics to track a lot of this information.
Set GOALS each week.

What do you want to accomplish?


Very Respectfully,

George Ohan - U.S. Army Veteran
International Entrepreneur
Puerto Rico

*If you're confused, it is because this stuff is difficult.  If you need further explanation, please feel free to contact me at anytime. 

SAMPLE HD Content:
Behind the scenes
Photography by: George Ohan
Los Angeles, CA

Photography by: George Ohan
Los Angeles, CA

Photography by: George Ohan
Los Angeles, CA

Photography by: George Ohan
Los Angeles, CA

Tuesday, August 4, 2015

The greatest salesman in Puerto Rico

Can I really sell ice to an Eskimo?
By: George Ohan

In 4 Lines:
“I AM the world’s greatest salesman!”, I said to myself on this morning of August 11, 2015.   I had a huge smile on my face as I walked away from Tio Luis on the side of the road in Santa Juanita, Bayamón…. 4 bags lighter, because I just hustled about 200 Mangos to a street side fruit vendor in Puerto Rico.

What is this Blog about?
This is a short story about overcoming a challenge that I (George Ohan) was facing and accomplishing a personal goal at the same time. 

*A good read for any open-minded entrepreneur seeking professional growth & development in the area of SELLING.  Educate and Accelerate, LET’S BUILD!

You can sell ice to an Eskimo.  Who in the heck came up with that saying?!? Well, I’ve heard it several times throughout my life and I’ve always wondered if I really could sell ice to an Eskimo.  I mean, why would the Eskimo person need more ice?  What pain would I be relieving with my special ice?  Do Eskimos use ice for anything besides being cold?  Is there special ice?  Who rides the dog sleds to bring the fish and meat back to the igloo; Do they need small blocks of ice for that?  Do you think Eskimos would buy shaved ice?  What kind of money do Eskimos have?....U.S. $ if you’re in Alaska, right?    Does it have to be ice to an Eskimo?  How much is a plane ticket to Alaska?  …..this is what happens in my head when I plan on selling something.  I try to dream up any possible question that could be asked, then I try to answer them…. ALL of them.

*You can breach an obstacle, or you can by-pass an obstacle.  It’s your choice. 

Can it be Mangos to a Puerto Rican street side fruit vendor instead of ice to an Eskimo?  Recently, I moved to Puerto Rico and I noticed that there are huge mango trees all over the island.  These trees have hundreds of low-hanging fruit for anyone to pick and eat fresh from the tree.  I had a vision of trying to sell these to Puerto Rican fruit sellers and that would be my version of  “selling ice to an Eskimo.”  When I ran this idea across my Puerto Rican friends, and they all laughed at me…. Out loud…… for a few minutes…. But, whatever!  

ACTUAL RESPONSE:
“How the fu*k is a GRINGO gonna sell mangos to a Puerto Rican?”
 (Laughing continued)

It was a great question, actually.  So, this became my  “selling ice to an Eskimo” mission.   I started by doing research using my eyes and observing the external environment.  Strengths, Weakness, Opportunities, and Threats.  My initial surveillance showed that most fruit vendors did not sell mangos.  However, in Cosco the cost was about $1 each.  Why did the local fruit vendors not bother to carry mangos?  Too little demand?  Did Puerto Ricans refuse to pay for something that grows so readily on trees?  There was only one way to find out.  I had to come up with a compelling pitch to sell mangos to professional fruit sellers. 

I started to notice the age of the fruit sellers.  The younger guys would have more avocado, bread fruit, and coconuts.  My conclusion was that they were gathering these items themselves, or they had other young crews that could easily gather fruit for them.  However, most of these guys still did not sell mangos.  I decided that my target would be the oldest looking fruit seller on my general route.  I chose this person, because I’d be helping him the most.  I gathered up 4 bags of the BEST mangos I could find and I took them to the fruit vendor.  I was going into the transaction as the mangos being my “Loss Leader”  product.  I invested 20 minutes picking the mangos and 20 minutes delivering them, plus travel and fuel costs.  Here I am with about 200 mangos filled in 4 black trash bags.  I show the fruit to the street side vendor as if it’s GOLD! …..He does NOT look impressed.  I use my almost non-existent Spanish-speaking ability to convince Tio Luis to give me $35 for the 4 bags.  He finally agrees after haggling down from $50.00.  I shook his hand and gave him his money back and let him keep the mangos. 

I told him that I picked those for free and he told me the exact tree that I picked them from.  He knew by the size and color where I got those exact fruits from.  It was amazing to do business with a person that KNOWS his craft so well.  He also knew that he got a great deal!  I gave him his money back because I wasn’t doing this for a profit; I was doing this for the love of business.   The reason he doesn’t carry mangos is because they sell too fast and take up too much room for other fruits that he sells for more money throughout the day.  The basic rule of “shelf space” and who gets it?

Ice to an Eskimo, We will never know for sure?  Mangos to a Puerto Rican, YES!  I’m more of a warm weather person anyway.

When you want to sell anything you must make a plan and take action.  That’s it.  It’s the only way to find out if people will buy what you’re selling.  Do it.

Very Respectfully,

George Ohan - U.S. Army veteran
International Entrepreneur
Puerto Rico, 2015


#PR2025

George Ohan - Pebble Beach -Concours 'd Elegance 

Saturday, January 4, 2014

How to Book a job or gig as an indie filmmaker

DISCLAIMER:  There are many ways of doing many things.  Below you will read about one way of making money as an independent filmmaker.  There may be more effective ways that you like better.  Please take the time to research what works best for you.  READING is a MUST.  If you need help with anything below, you can contact me at georgeohan@gmail.com
-------------------------------------

Independent filmmakers usually have a hard time making money....  Why?  Well,  I think it is because most of them are actually artists, rather than business people.  So, artist....If you no longer want to be known as a "starving artist" please begin to develop habits that will result in booking more work.

The fact of the matter is that the film industry is just like any other business when it comes to producing content.  We NEED customers.  We must SEEK our target audience.  People must KNOW what we do.  This is a numbers game.  The more people that you DIRECTLY ask for business, the more gigs you will book.

This model is based on shooting HD video content and photography for: small businesses, music artists, bands, events, short films, YouTube content, documentaries, and feature length films.

As a filmmaker, when people ask me ,"What do you do?"  My response is,"I'm a producer."  That's when I notice a blank stare.  After seeing this same result several times I knew that I had to communicate more effectively.   The general public does not know that a producer is responsible for: actors, locations, contracts, craft services, equipment, crew, post production, and everything else it takes to PRODUCE one project.  When I explained this information to my potential clients, they took my offer a lot more seriously.

A few of the steps that have increased my chances of booking more work have been:

1.  Set solid goals that I want to hit. Sales, income, follow-ups, social media posts, training.
2.  Gather a minimum of 3 business cards daily (Follow up with email less than 72 hours)
3.  Teach business model to all potential partners/crew so they can book work for us too
4.  Write treatments and pitch to businesses about creating a commercial for them
5.  Advertise on my personal social media TELLING people what I do
6.  Talk to 10 people that I do NOT know daily (Build Relationships)
7.  Research, Research, Research. (Potential clients have a NEED; find it)
8.  Follow-up with past customers and gage satisfaction
9.  Set a minimum of 5 appointments per week to discuss HD content creation
10.  Designate a time for follow-ups, marketing emails, and face to face appointments
11.  Search the websites on flyers and promotional items from various places in town
12.  Update all of contact information on various websites and social media
13.  Have a price list, scope of work, and completion times readily available for clients
14.  I volunteer on many sets just to meet more people and book future gigs
15.  Offer much more than just HD content creation; help with social media too
16.  Ask effective, fact finding, open-ended questions to figure out if a person needs my service

In my opinion it is every crew member's responsibility to help book work.  A producer and a director will have an extremely hard time trying to do this on their own.  It is much more effective when an entire group of people are working closely to book gigs.

Producer, Director, 1st AD, UPM, Gaffer, Grip, Editor, Art Director, VFX artist, Production Designer, can all help with the mission of booking gigs.   If your team knows that the producer can make it happen once the job is booked, you will be much more successful.

You MUST talk to a lot of people.  They MUST know what you do.  You MUST effectively communicate your objective.  Follow-ups are a MUST.  Professionalism and proper presentation is a MUST.

Our work can be seen at www.signaturexavier.com 


DISCLAIMER:  There are many ways of doing many things.  Below you will read about one way of making money as an independent filmmaker.  There may be more effective ways that you like better.  Please take the time to research what works best for you.  READING is a MUST.  If you need help with anything below, you can contact me at georgeohan@gmail.com

@georgeohan on Instagram





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Tuesday, October 29, 2013

Why do I need a blog?

The purpose of my blog is to document how I'm feeling, thinking, and blog whatever I'm willing to express at this point of my life.  If someone else comes across the words, videos, or art that I post it should have some thought provoking affect on them.  As for me, if I've posted anything to my blog it's only because I've had a thought provoking situation in my life.  This is a free space to read or write anything that I feel like is appropriate at the time that I blog about it.  Anyone that reads my blog is free to express their opinions without a fear of backlash or offending me.  I encourage an educated exchange of thoughts and ideas at any time.

Blogs are valuable because it let's individuals get into a very personal space of other people.  If a person is trying to engage a specific audience they can see what that group of people are blogging about so they will know what is important to them.    Small businesses and large companies alike can use this information to target products and services toward the right clients.  Many companies make marketing mistakes that result in wasting a lot of money because they don't spend enough time understanding who their target audience is.  If those same companies had a social media specialist that understood blogs they can reverse that trend and hit the demographic that they are seeking.

Thank you for taking a moment to read my blog today.  Make each day a masterpiece.

Very Respectfully,

George Ohan