Easy SEO Hacks for Beginners in AI and Digital Marketing - start up business

Unlock Your Startup's Growth: Easy SEO Hacks for Beginners in AI and Digital Marketing

Hello, fellow entrepreneurs and aspiring marketers! If you're new to the world of digital marketing and artificial intelligence (AI), you're in the right place. Today, we're diving into some practical, beginner-friendly SEO (Search Engine Optimization) strategies that can help boost your startup's online visibility without needing a huge budget or advanced tech skills. SEO is basically the art of making your website more attractive to search engines like Google, so more people find you organically—think of it as setting up signposts on the internet highway pointing straight to your business.

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These tips are inspired by insights from marketing expert Natia Kurdadze on X (formerly Twitter). We'll break them down step by step, adding extra explanations to make sure everything clicks, even if you're just starting out. Plus, I'll suggest ways to incorporate AI tools (like free ones such as ChatGPT) to supercharge your efforts. By the end, you'll have actionable steps to improve your site's ranking, attract more traffic, and grow your business. Let's get started!

1. Discover Content Gaps: Spy on Competitors and Create Better Content

One of the smartest ways to climb search rankings is by identifying what your competitors are doing well—and then doing it better. This is called "content gap analysis." A content gap is simply the topics or keywords your competitors rank for that you don't. Filling these gaps can drive more visitors to your site.

Natia shares a handy Chrome extension called Viral SEO - Content Gap Finder to make this easy. Here's how to use it, with extra steps for clarity:

1. Download the Tool: Head to the Chrome Web Store and install the Viral SEO extension (it's free!). Link: https://chromewebstore.google.com/detail/viral-seo-content-gap-ana/odnjaiehojpkeeachplghkgjebikifnm?authuser=2&hl=en . Once installed, it'll appear as an icon in your browser toolbar.

2. Identify Your Competitors: Think about 2-3 businesses similar to yours. Extra step: Use a simple Google search like "top [your niche] companies" to find them. For example, if you're in fitness apps, search "top fitness tracking apps."

3. Find Top Pages by Traffic: Open the extension, enter your competitors' website URLs, and let it scan. It will show you their highest-traffic pages. Extra explanation: Traffic means how many visitors those pages get—focus on ones relevant to your business.

4. Download Key SEO Elements: The tool pulls out important details like keywords, headings, and meta descriptions. Save this as a CSV file for easy reference. Extra step: Keywords are words people type into Google; headings are like chapter titles in your content.

5. Recreate and Improve Content: Use the downloaded data to write better versions of those pages on your site. Make your content longer, more engaging, and packed with value (e.g., add infographics or videos). Extra AI tip: Paste the competitor's keywords into ChatGPT and ask it to "Generate a 1,500-word blog post on [topic] that's optimized for SEO and more comprehensive than this outline: [paste outline]."

6. Link Pages Together: Once published, add internal links between your new content and existing pages. Extra explanation: This helps Google understand your site's structure, like connecting rooms in a house for easier navigation.

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By following this, you could see traffic increases in weeks. Remember, AI can help brainstorm ideas—try prompting: "Suggest 10 content ideas based on these keywords: [list]."

2. Build Backlinks: List Your Business on High Domain Authority Sites

Backlinks are links from other websites to yours, and they're like votes of confidence for Google. Domain Authority (DA) is a score (out of 100) predicting how well a site ranks—higher DA sites give stronger "votes." Listing your business on these can improve your own DA over time.

Natia lists 17 (aiming for 20, but these are gold) high-DA platforms where you can add your startup today. Most are free or low-cost. Extra explanation: Sign up, create a profile, and include your website link. Here's the list with quick tips:

- Site: Substack.com, DA (Approx.): 90+, How to List: Start a newsletter; link your site in your profile. Extra: Use AI to generate newsletter ideas.

- Site: Crunchbase.com, DA (Approx.): 90+, How to List: Add your company profile with funding details if applicable.

- Site: Patreon.com, DA (Approx.): 90+, How to List: Set up a creator page; great for content-based businesses.

- Site: Scribd.com, DA (Approx.): 90+, How to List: Upload documents or ebooks linking back to your site.

- Site: Medium.com, DA (Approx.): 90+, How to List: Write articles and include your bio with a link. AI tip: Use ChatGPT to draft posts.

- Site: Slideshare.net, DA (Approx.): 90+, How to List: Upload presentations; embed your URL.

- Site: Craigslist.org, DA (Approx.): 90+, How to List: Post in relevant categories (e.g., services).

- Site: Tumblr.com, DA (Approx.): 85+, How to List: Create a blog; post content with links.

- Site: Reddit.com, DA (Approx.): 90+, How to List: Join subreddits; share value without spamming. Extra: Follow community rules to avoid bans.

- Site: Pinterest.com, DA (Approx.): 90+, How to List: Pin images linking to your site.

- Site: Quora.com, DA (Approx.): 90+, How to List: Answer questions in your niche; include links naturally.

- Site: Business2community.com, DA (Approx.): 80+, How to List: Submit guest posts.

- Site: Yelp.com, DA (Approx.): 90+, How to List: Claim your business listing if local.

- Site: Blogger.com, DA (Approx.): 90+, How to List: Start a free blog; interlink with your main site. (Perfect since you're on Blogger!)

- Site: Manta.com, DA (Approx.): 80+, How to List: Add your business directory listing.

- Site: About.me, DA (Approx.): 90+, How to List: Create a personal page with your startup link.

- Site: Framer.com, DA (Approx.): 80+, How to List: Build a simple site or page; link back.

Extra step: After listing, use a tool like Google Analytics (free) to track if traffic comes from these sites. Aim to update profiles monthly. This builds authority gradually—think of it as networking online.

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3. Boost Your Domain Rating: The Power of Expired Domains

Domain Rating (DR) is similar to DA—it's Ahrefs' score for your site's backlink strength. If building DR feels slow, buying expired domains (old sites no longer in use) with existing backlinks can give a quick lift. These domains often have history that transfers value to your main site.

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Natia's hack: Purchase and redirect them. 

Here's the expanded process for beginners:

1. Visit ExpiredDomains.net: Go to https://www.expireddomains.net/ —it's free to browse.

2. Set Filters for Your Niche: Search for domains related to your industry. Extra step: Use keywords like "fitness" if that's your niche. Filter by age (older is better) and avoid spammy ones.

3. Target DA 20-50: Look for domains with a DA in this range—they're affordable but valuable. Extra explanation: Use free tools like MozBar (Chrome extension) to check DA quickly.

4. Choose GoDaddy Auctions: Focus on auctions ending soon on https://auctions.godaddy.com/ . Bid on ones with clean backlinks (no shady history).

5. Buy and Set Up Redirects: Win the auction (prices start low, e.g., $10-50). Then, use your hosting provider to set a 301 redirect from the old domain to your main landing page (LP). Extra step: A 301 redirect tells Google to pass the "juice" (authority) permanently. Tutorial: Search "how to set 301 redirect in [your host, e.g., WordPress]."

6. Monitor Results: After a few weeks, check your DR with Ahrefs' free tool. Extra AI tip: Ask ChatGPT to "Analyze this list of expired domains and suggest the best ones for [your niche]: [paste list]."

Warning: Only buy from reputable sources to avoid penalties. This can boost SEO significantly, but combine it with original content.

Bonus: Tie It All Together with AI for Smarter Marketing

As a newbie to AI, remember tools like Grok or ChatGPT can automate tedious parts. For example:

- Generate content outlines from keywords.

- Brainstorm email templates for outreach.

- Even suggest improvements to your blog posts.

Natia also shares more growth hacks on her Substack—check it out for ongoing tips: https://natiakourdadze.substack.com/ .

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Wrapping Up: Start Small, Scale Big

There you have it—three powerful, beginner-accessible SEO strategies to supercharge your startup. Start with one, track your progress, and iterate. Digital marketing isn't magic; it's consistent effort plus smart tools. If you're on Blogger, publish this as your first optimized post!

What hack will you try first? Share in the comments, and subscribe for more tips. Let's grow together!

Disclaimer: Always follow best practices and Google's guidelines to avoid issues. Credits to Natia Kurdadze (@natiakourdadze on X) for the original insights.

Hand drawn by human child image

Steps to Freelancing video and media content Full-Time - @georgeohan on Instagram

Stats show that more people are 

leaving their jobs to work for themselves 

#FultonFilmCompany

Las Vegas, Nevada

1. Build A Network of Clients

One of the most crucial things one can do when making the jump from working for someone to working for yourself is building a network of clients. This can be gradual as you build your portfolio and clientele. Networking is important—even when you work for yourself. If you create a good name for yourself and your work through your current clients, you’ll be able to build on that. Get your name out there!

2. Define Your Rate

Okay, you have some clients—now what? Defining your rate (and sticking to it) is crucial to making the jump to full-time freelance. Freelance rates are a heavily debated topic, as your experience level will depend on how much you should charge. With that being said, sometimes you’ll have to compromise with certain clients (especially starting out), but once you’ve become established, it will be easier to navigate and put your foot down with a set rate. Here’s an article that will help you calculate your rate. 

3. Maintain A Regular Schedule 

Most people who work freelance prefer it because they’re able to have a flexible schedule—working when they choose. This appeals to many who want to work outside of a traditional 9-to-5. However, when you make the jump to full-time, it’s crucial to maintain some kind of regular schedule. As your work life and personal life become more blended, you should aim to maintain a sense of when you’re “in office” and “out of office” in order to create boundaries for yourself and your work. Sometimes this includes working on weekends. The good thing is that it’s up to you!

4. Keep Track of Invoices & Costs

You’re building your clientele, you’ve set your rate, and you’re maintaining a regular schedule. The next thing you want to do is keep track of your invoices, as you (typically) are your own accountant. Using invoice tracking software can help you see your month-to-month income and stay organized when adding up fees. It’ll also be able to help you see how your negotiated rate can really add up!

5. Maintain an Online Presence

Your online presence is more and more important these days for self-promoting your work, but it especially is if you work for yourself and need to meet new clients. Their impression of you is most likely to start by your online presence, whether it’s your Twitter, Instagram, website, or all of the above. This goes hand-in-hand with the service you’re providing too. If you’re solely a freelance photographer, Instagram may be the main route for you to showcase your work. If you’re a writer, you may want to have both a website of links to your writing and also stay active on Twitter so potential clients can immediately see your writing tone. 

6. Prepare for Unpredictability 

The freelance world is one of flexibility—but also unpredictability. The economy’s changing landscape comes with perks like working from home and if you’re full-time freelance, working when you want and how you want. However, this goes hand in hand with some months being more fruitful than others. By nature, your workload and income can change each month. With that being said, you’ll have to be fully prepared for ebbs and flows, but that’s just part of the process. As you shape your own work days, prepare for freedom but also buck up, because now you are your own boss.

Posted by:

George Ohan, U.S. Army Veteran

Digital Content Producer

Blog information by: Media Bistro 

https://www.mediabistro.com/be-inspired/advice-from-the-pros/steps-to-freelancing-full-time/

Work from home opportunity - Digital Content Broker

Small Business people gain 

a huge value when they 

hire independent 

content creators and talent.

Digital Content Broker

You - Need Digital stuff

We - Explain digital stuff to you

In this COVID19 environment 

a one stop shop for 

creating and distributing your

digital content is more

important than ever.

Less steps.

More safe.

WHAT ARE WE

LOOKING AT?

Photoshoot for Digital Vintage

Facebook page

Can you see my wife's feet 

on the bottom left side of the photograph?

Studio

https://fultonfilmcompany.com/hire-us

Fulton Film Company

Fresno, California

Clothing

https://www.facebook.com/digitalvintagesales

Digital Vintage sales via Facebook Like page

Art Direction + Production Design

Heidi and George Ohan

Hair + Make Up Artist (MUA)

Adriana Victoria Herredia

https://www.imdb.com/name/nm10021479/

Home Decor Artists + Builders

George and Heidi Ohan

Model

Adriana Victoria Herredia

Brand Photographer

George Ohan

Print shop for photos

Walgreens

Digital Photographer for blog post photo

George Ohan

Blog Writer

George Ohan

Digital Marketer 

George Ohan

THAT'S A LOT!

Let us do it for you....

Let's consider this:

How many steps did it take 

to create this blog post?

a LOT.

Why do I, as a 

Digital Content Producer, 

create content?

Let's find out!

WHAT'S IN IT FOR ME?

WHY CREATE THIS BLOG?


**The Answer...
I only need about 10 people 
to see this one blog post, 
and I will turn that into a 
"Sale" directly, or I will 
send a "referral" to a friend 
who can convert that 
person into a Sale, by 
offering a needed service
to him or her.


It only takes ONE person, 
to be interested in ONE thing, 
that I do, for us to do business...


DO YOU HAVE ANY OLD PHOTOS
IN A HARD DRIVE?  I did...

That's MONEY, just sitting there getting dusty...

THE PHOTO ABOVE
WAS SAVED IN A
HARD DRIVE, A FEW
MINUTES BEFORE THIS
BLOG WAS CREATED.


I knew if I create this post,
I am giving myself one more chance
to find the person
who needs my help...



Here it goes again.......

My wife and I create all of the content.

CONTENT: 
Home decor items, purchase dresses for re-sale on Digital Vintage, photography to market the products, social media copyright, and blogs for digital distribution.


People need help from
DIGITAL CONTENT BROKERS and
DIGITAL CONTENT CREATORS.


WHY?....
Small business people usually don't
understand HOW or WHAT to purchase
when it comes to Digital Marketing.

I can help you with that.


I offer consultations and I can explain
what it means to convert your business
to operating on Digital Platforms.


When was the last time you had a 
personal or business
financial review?

 I KNOW A GUY who offers 
complimentary consultations.

Too EASY!


(Why would I add the section below?)
Answer: SEO
SEARCH ENGINE OPTIMIZATION


I want this Blog to be found in searches, 
so I add some extra descriptions to help 
give the blog a higher chance of being found.


If I can do ALL of this with ONE old photo,
can you imagine how much content you're sitting on?
a LOT.

Digital Marketing

---------------------------

Sample # 1 - Production Design for movies

https://www.youtube.com/watch?v=kkJNtZlKofo

More about my story....
 04/07/2011

Production Design Sample # 2
research video, Hollywood:

GOLD NUGGETS for filmmakers below

https://www.youtube.com/watch?v=zpI-Mi9RpHo

YouTube video description:

I spent a couple of days doing research for a very talented
Production Designer and course director, Barbara Dunphy
(IMDb her, she's awesome!)
https://www.imdb.com/name/nm0242986/

The information is for a scene from Ernest Hemingway's Hills Like White Elephants.

I hope that this research can help somebody else in the future. I learned a LOT about filmmaking and becoming a producer while gathering this information.


My favorite part of the research was meeting all of the cool people that I will be working with in the near future! Richard Adkins at History for Hire was a tremendous help to me with his willingness to HELP!


I also felt like I was bothering Micah Embry (Art Department- micah.embry@gmail.com), but she didn't let that stop her from showing me around and helping me come up with a list of the exact things that I'd need. After my trip to History for Hire I took Micah's suggestion and went to Western Costume Co in North Hollywood. The staff welcomed me with open arms.


Jackie, Bill (after I found him), Frank and my smiling friend Susan were very generous with their time and knowledge! (*I forgot a couple of names from the Men's dept. in the back, but I didn't forget the HELP.) I greatly appreciate everyone's help. Thank you! Very Respectfully George Ohan Filmmaker The footage was shot using the iPhone 4 and edited using Final Cut Pro. Go APPLE!



CONTACT
https://fultonfilmcompany.com/about
Fresno, California
Film, Video, Photography,
Digital Marketing, Social Media

Digital Marketing in 2020 for Professionals online - "How to"

5-7 Minute READ:
Re: Marketing.
Author: George Ohan

BRAND will beat SEO in the future -
Money Talk with George Ohan
December 17, 2019

Where will leads come from in the future?

You think Google search will be
the same 10 years from now?
haha! Really?!

THINK ABOUT THIS:
Business Referrals from your
"in home Voice device" is the future.
It's binary....

Machines will have Built in NAMES, for Lead generation....

Sample:
"Alexa get me
George Ohan
marketing specialist."

..........
We are at a crossroads of technology.
What will the future look like?

When people say "BRAND"
it is your Personal Brand,
or call it your REPUTATION.
(If you are too shy to promote yourself via video,
Come up with a Logo or Character)

Put out content at YouTube, Facebook, LinkedIn,
or your business will not exist in 10 years.
(Build a BRAND.)

MAJOR KEY:
**LinkedIn is HOT right now.
They have more users than quality content. 

You can get in easy, and create short videos of your experiences. 

People will begin to follow your trusted advice.

"Build a Brand."

Sales driven intent and data alone,
will NOT work in the future.
(Read that again. Understand it.)**

Google search will not be the same.
(This is your BUSINESS,
don't trust an intern with this.)

Watch your customers;

 read the comments; what are they saying?

To be relevant in the future,
we need to Build awareness
around PEOPLE and NAMES
who provide any services.

SAMPLE:

"Alexa, call insurance guy Carlos Anzures."

Make sure your NAME is
what comes to mind for
a particular service.

PROMOTING ON SOCIAL MEDIA:
Give info, Give info, Give info, ASK for the sale......

(Give value.... then ASK for something.)

PRODUCE YOUR OWN CONTENT:
DON'T MIX IN A SALES CALL.

Give people valuable information.
Don't ask for a sale right away.

Social Media will be "Dead" meaning it
will be much different in 5-10 years.

What's your strategy to stay relevant?

Does your business understand 

contemporary communication?

How will Customers and Businesses
communicate in 2020?

****MAJOR KEY****
*******LEARN*******
Artificial Intelligence,

 Virtual Reality,
Block Chain, 

Machine Learning...

- Where will you start?

That stuff is the NEW social media, 

and advertising of the future.

 I sure am happy that I'm learning about it daily!

WHAT CAN I DO for my BUSINESS in 2020?
Build a list!
Use a Text message service.
Gather names & phone numbers.

Are you adding value to other people's
businesses, with your information?

RETURN ON INVESTMENT - ROI
WHAT if I try something new AND LOSE LEADS?

YEAH, SO? Any new technology takes time to dabble in, and learn. 

You do this by flexing 5% - 10% of your total Marketing Budget to NEW TECHNOLOGY in advertising.

 How else can you stay ahead of your competition?

A decline of leads will usually happen,
when you use something new. Until
you figure it out! Then it's payday.

TOUGH this out, and get to the
great leads, with a new platform, First.

Business requires a team.

HOW CAN I CREATE CONTENT?

Create a 1 minute "Thought of the day."
short video for your business.
That is CONTENT.

**Talk about things that you've learned. 

Your business experience.

 Do not sell anything.

You don't need to know all this stuff, 

because you know me!

 Inbox any questions about social media or digital content production my friends.

Very respectfully,

George Ohan
U.S. Army Veteran
International Entrepreneur

"Teach. Coach. Mentor."

CONTACT:

https://fultonfilmcompany.com/contact

Digital marketing and promotions for entertainment business event

2 minute Read:

MARKETING

for your

Entertainment Business Event

How can I help you?

(Yes, I do it for you! It's affordable too...)

What are your questions about

social media and digital promotions?

----------

What is your biggest headache right now?

- Digital Content Producer

- Content release strategy

- Hiring influencers

- Creating a Buzz

- Photography

- Consultation

- Red Carpet

- Branding

- Video 

This Photo is SAMPLE WORK

(Content created for Asian World Film Festival)

You need help, Great! 

You found this Blog, and 

the right person to help you.

Get a Consultation,

 and save a lot of headaches 

along the way of 

creating your amazing event.

(Professional and Properly 

Branded Photographs)

1. Logo added in bottom left corner

2. # Hashtags added on photo

3. Website added to top of each photo

You give me the content 

and 

I get it Promotions ready, for you.

Easy.

A regular photo becomes 

a piece of promotional 

material that can be 

shared across 

all social media platforms.

What steps will you take?

What is your Process?

1. Create the Content

2. Digital Distribution

3. Free and Paid promotions

(Georges Chamchoum - Director of AWFF)

Let's have a 

talk about your 

Digital Strategy 

for your next event?

A simple consultation 

can save you a lot of valuable time. 

Affordable. Honest. Direct.

----------

You have an important Event, and 

you need help with 

coordinating and marketing.

Many people have been in that position and found out that it's better to hire the help.

What do you need done exactly?

What is your Budget?

Let's make it happen!

CONTACT:

https://fultonfilmcompany.com/contact

-------------

Producer / Business Consultant

George Ohan:

PREVIOUS CLIENT LIST:

Asian World Film Festival

https://asianworldfilmfest.org/

G.I. Film Festival

https://gifilmfestival.com/

Brothers At War Resiliency

http://brothersatwarresiliency.com/

International Film Production Needs:

Fulton Film Company

https://fultonfilmcompany.com/

Are you still on my Blog?!

Geeez!!!  

Contact me already!   :-)

Let's talk soon.

Click Now:

https://fultonfilmcompany.com/contact

YOU found this Blog. This promotions stuff really works! Let's get your Blog and Digital Content going ASAP.



SHARE if you care.


Photograph, Digital Content Producer:
Daniel Ramos

BLOG Created By:
George Ohan
U.S. Army Veteran

Digital Content Producer - Branding your business - Puerto Rico

Digital Content Producer – 
Standard Operating Procedures (SOP)


What does a content producer do for your business?


The list below is a basic guide for any business owner to follow when managing a Digital content project; the steps listed might be things you normally would not consider. Yes, digital content requires project management too.  :-)

You are taking that next step to create content for your business. Video, Photos, Blogs, and your Logo are great steps to start your Branding.


Hire a Marketer, or learn how to properly Market your business.


Video:

1. Prepare shot list; set production date
   
2. Capture content
   
3. Save data to separate hard drive
   
4. Import clips and re-name: B roll, Interview, Main shot, etc.
   
5. Edit video and export file type needed
   
6. Name video: Client_Name_Created_Date.mov
   
7. Deliver video via promised digital platform
   

Photo:

1. Create concept
   
2. Get releases signed by talent / location managers
   
3. Capture content
   
4. Edit
   
5. Add original watermark
   
6. Create proper descriptions & hashtags
   
7. Upload for sale
   
8. Upload for marketing
   
9. Deliver finished content to client
   

Blog:

1. Research subject
   
2. Write original 200 – 400 words (usually)
   
3. Add 2-3 original photos (usually)
   
4. Reference all information used by any source
   
5. Add proper labels, post, and share
   

Logo:

1. Get logo details from client: color, size, shape, samples, etc.
   
2. Create logo (usually 3-5 days)
   
3. Get feedback
   
4. Make suggested edits by client
   
5. Deliver final digital logo
   

As business owners get more educated about digital marketing, I know they will embrace it. 


Most people want to grow their business, or maintain the customers that they already have. The internet, and digital content is a dream come true for business people and individuals trying to get their message out to the world.


Please contact me to ask any questions that you may have. Let's talk! 


George Ohan 
International Entrepreneur
Puerto Rico

"Lead from the front!"


PR 2025
#PR2025
"Teach. Coach. Mentor." 

George Ohan is available for Public Speaking engagements and guest professor lectures at universities.

Please contact:
https://fultonfilmcompany.com/contact