Periscope, a new APP owned by Twitter. Download it.
This will be a very short blog for my
entrepreneurs, small business owners, entertainment industry people,
non-profits, and even churches that are always trying to stay ahead of the
curve on the newest technology and social media. Broadcast any event,
LIVE! How many times have you
thought back, "Man I wish I started doing my YouTube show when I first
found out about YouTube?" Well here's your chance, because Periscope gives you that fresh platform
to create any show that you want to create. YOU are the host….
ACTION! People want their
information NOW, and they want their information from a behind the scenes perspective. No matter what you are doing,
you have an opportunity to bring anybody into your world.
You can approach Periscope as your very own television
show that you Live broadcast every
day at a specific time. If you choose this route, be consistent, be interesting,
and engage your viewers.
(Make a short script)
Another approach is to start a live
broadcast as you see something happening
and hope to have people log in that way. There is a specific skill
required to use Periscope, you must
be responsive and entertaining at the same time.
(As if you are a Broadcast
Journalist)
I believe that anybody trying to
get into the broadcast journalism field has found a new gold mine with Periscope.
This platform is also really fun
and interactive for small businesses trying to see exactly what their customers
are saying about particular products or services. Small businesses can encourage their customers to start
their own LIVE broadcast from their
establishment. (FREE advertisement) This is a very inexpensive way to put your
information out to the world.
For the people in the entertainment
industry; actors, producers, directors, editors and many other fields, this is
a really great way to show people what you are REALLY doing throughout most of
the hours of your day instead of that quick Facebook picture every few weeks.
(short 3-5 minute snippets of live video broadcast)
The proper broadcast time can mean
everything, since Periscope is so new
the best way to know when your audience will be watching is to look at the
statistics of Twitter.
The next thing you should consider
is to have an AMAZING title. Most of your users are surfing through the net
looking at a lot of content, so your TITLE
should be interesting enough for them to click and take a look at your
video.
On your Twitter settings you can
turn on your location services and on Periscope
make sure to do the same. There is a misconception that people can pinpoint
exactly where you are with Periscope, however that is incorrect. Periscopes
location services only gets you down to a local regional area.
One of the main skills that you
will need to have while using Periscope is
to respond LIVE to your audience as you see the comments coming in. Quickly speak your answer back to your viewer. Our audience
wants to feel engaged in what you are doing.
The last bit of advice is to
continue doing research. Look up YouTube videos to SEE how to start your
broadcast. Periscope is still very
new and trust me, marketers will mess this up for everybody. They will learn a
great way to make lots of money from this thing and it will turn into a
completely different animal altogether. However, you are in at the beginning
stages of the gold rush so continue educating yourself and have fun.
Sample of
how to use Periscope:
1. entrepreneurs – Tell me your story. Let me experience your journey every
Wednesday night at 6:00pm, for a 15:00minute Live broadcast.
2. small business owners – Why do you do
what you do? Who are your
customers? How are you unique?
3. entertainment industry people – Motivate
me. Is there struggle? Is there victory? What does it take to try?
4. non-profits – How can people help? What do you do in the community?
5. churches – What is your message? Live broadcast of the service?
Very Respectfully,
George Ohan
Entrepreneur
Puerto Rico, 2015
