Digital Marketing in 2020 for Professionals online - "How to"

5-7 Minute READ:
Re: Marketing.
Author: George Ohan

BRAND will beat SEO in the future -
Money Talk with George Ohan
December 17, 2019

Where will leads come from in the future?

You think Google search will be
the same 10 years from now?
haha! Really?!

THINK ABOUT THIS:
Business Referrals from your
"in home Voice device" is the future.
It's binary....

Machines will have Built in NAMES, for Lead generation....

Sample:
"Alexa get me
George Ohan
marketing specialist."

..........
We are at a crossroads of technology.
What will the future look like?

When people say "BRAND"
it is your Personal Brand,
or call it your REPUTATION.
(If you are too shy to promote yourself via video,
Come up with a Logo or Character)

Put out content at YouTube, Facebook, LinkedIn,
or your business will not exist in 10 years.
(Build a BRAND.)

MAJOR KEY:
**LinkedIn is HOT right now.
They have more users than quality content. 

You can get in easy, and create short videos of your experiences. 

People will begin to follow your trusted advice.

"Build a Brand."

Sales driven intent and data alone,
will NOT work in the future.
(Read that again. Understand it.)**

Google search will not be the same.
(This is your BUSINESS,
don't trust an intern with this.)

Watch your customers;

 read the comments; what are they saying?

To be relevant in the future,
we need to Build awareness
around PEOPLE and NAMES
who provide any services.

SAMPLE:

"Alexa, call insurance guy Carlos Anzures."

Make sure your NAME is
what comes to mind for
a particular service.

PROMOTING ON SOCIAL MEDIA:
Give info, Give info, Give info, ASK for the sale......

(Give value.... then ASK for something.)

PRODUCE YOUR OWN CONTENT:
DON'T MIX IN A SALES CALL.

Give people valuable information.
Don't ask for a sale right away.

Social Media will be "Dead" meaning it
will be much different in 5-10 years.

What's your strategy to stay relevant?

Does your business understand 

contemporary communication?

How will Customers and Businesses
communicate in 2020?

****MAJOR KEY****
*******LEARN*******
Artificial Intelligence,

 Virtual Reality,
Block Chain, 

Machine Learning...

- Where will you start?

That stuff is the NEW social media, 

and advertising of the future.

 I sure am happy that I'm learning about it daily!

WHAT CAN I DO for my BUSINESS in 2020?
Build a list!
Use a Text message service.
Gather names & phone numbers.

Are you adding value to other people's
businesses, with your information?

RETURN ON INVESTMENT - ROI
WHAT if I try something new AND LOSE LEADS?

YEAH, SO? Any new technology takes time to dabble in, and learn. 

You do this by flexing 5% - 10% of your total Marketing Budget to NEW TECHNOLOGY in advertising.

 How else can you stay ahead of your competition?

A decline of leads will usually happen,
when you use something new. Until
you figure it out! Then it's payday.

TOUGH this out, and get to the
great leads, with a new platform, First.

Business requires a team.

HOW CAN I CREATE CONTENT?

Create a 1 minute "Thought of the day."
short video for your business.
That is CONTENT.

**Talk about things that you've learned. 

Your business experience.

 Do not sell anything.

You don't need to know all this stuff, 

because you know me!

 Inbox any questions about social media or digital content production my friends.

Very respectfully,

George Ohan
U.S. Army Veteran
International Entrepreneur

"Teach. Coach. Mentor."

CONTACT:

https://fultonfilmcompany.com/contact

Digital Content Producer - Branding your business - Puerto Rico

Digital Content Producer – 
Standard Operating Procedures (SOP)


What does a content producer do for your business?


The list below is a basic guide for any business owner to follow when managing a Digital content project; the steps listed might be things you normally would not consider. Yes, digital content requires project management too.  :-)

You are taking that next step to create content for your business. Video, Photos, Blogs, and your Logo are great steps to start your Branding.


Hire a Marketer, or learn how to properly Market your business.


Video:

1. Prepare shot list; set production date
   
2. Capture content
   
3. Save data to separate hard drive
   
4. Import clips and re-name: B roll, Interview, Main shot, etc.
   
5. Edit video and export file type needed
   
6. Name video: Client_Name_Created_Date.mov
   
7. Deliver video via promised digital platform
   

Photo:

1. Create concept
   
2. Get releases signed by talent / location managers
   
3. Capture content
   
4. Edit
   
5. Add original watermark
   
6. Create proper descriptions & hashtags
   
7. Upload for sale
   
8. Upload for marketing
   
9. Deliver finished content to client
   

Blog:

1. Research subject
   
2. Write original 200 – 400 words (usually)
   
3. Add 2-3 original photos (usually)
   
4. Reference all information used by any source
   
5. Add proper labels, post, and share
   

Logo:

1. Get logo details from client: color, size, shape, samples, etc.
   
2. Create logo (usually 3-5 days)
   
3. Get feedback
   
4. Make suggested edits by client
   
5. Deliver final digital logo
   

As business owners get more educated about digital marketing, I know they will embrace it. 


Most people want to grow their business, or maintain the customers that they already have. The internet, and digital content is a dream come true for business people and individuals trying to get their message out to the world.


Please contact me to ask any questions that you may have. Let's talk! 


George Ohan 
International Entrepreneur
Puerto Rico

"Lead from the front!"


PR 2025
#PR2025
"Teach. Coach. Mentor." 

George Ohan is available for Public Speaking engagements and guest professor lectures at universities.

Please contact:
https://fultonfilmcompany.com/contact

The greatest salesman in Puerto Rico

Can I really sell ice to an Eskimo?

By: George Ohan

In 4 Lines:

“I AM the world’s greatest salesman!”, I said to myself on this morning of August 11, 2015.   I had a huge smile on my face as I walked away from Tio Luis on the side of the road in Santa Juanita, Bayamón…. 4 bags lighter, because I just hustled about 200 Mangos to a street side fruit vendor in Puerto Rico.

What is this Blog about?

This is a short story about overcoming a challenge that I (George Ohan) was facing and accomplishing a personal goal at the same time. 

*A good read for any open-minded entrepreneur seeking professional growth & development in the area of SELLING.  Educate and Accelerate, LET’S BUILD!

You can sell ice to an Eskimo.  Who in the heck came up with that saying?!? Well, I’ve heard it several times throughout my life and I’ve always wondered if I really could sell ice to an Eskimo.  I mean, why would the Eskimo person need more ice?  What pain would I be relieving with my special ice?  Do Eskimos use ice for anything besides being cold?  Is there special ice?  Who rides the dog sleds to bring the fish and meat back to the igloo; Do they need small blocks of ice for that?  Do you think Eskimos would buy shaved ice?  What kind of money do Eskimos have?....U.S. $ if you’re in Alaska, right?    Does it have to be ice to an Eskimo?  How much is a plane ticket to Alaska?  …..this is what happens in my head when I plan on selling something.  I try to dream up any possible question that could be asked, then I try to answer them…. ALL of them.

*You can breach an obstacle, or you can by-pass an obstacle.  It’s your choice. 

Can it be Mangos to a Puerto Rican street side fruit vendor instead of ice to an Eskimo?  Recently, I moved to Puerto Rico and I noticed that there are huge mango trees all over the island.  These trees have hundreds of low-hanging fruit for anyone to pick and eat fresh from the tree.  I had a vision of trying to sell these to Puerto Rican fruit sellers and that would be my version of  “selling ice to an Eskimo.”  When I ran this idea across my Puerto Rican friends, and they all laughed at me…. Out loud…… for a few minutes…. But, whatever!  

ACTUAL RESPONSE:

“How the fu*k is a GRINGO gonna sell mangos to a Puerto Rican?”

 (Laughing continued)

It was a great question, actually.  So, this became my  “selling ice to an Eskimo” mission.   I started by doing research using my eyes and observing the external environment.  Strengths, Weakness, Opportunities, and Threats.  My initial surveillance showed that most fruit vendors did not sell mangos.  However, in Cosco the cost was about $1 each.  Why did the local fruit vendors not bother to carry mangos?  Too little demand?  Did Puerto Ricans refuse to pay for something that grows so readily on trees?  There was only one way to find out.  I had to come up with a compelling pitch to sell mangos to professional fruit sellers. 

I started to notice the age of the fruit sellers.  The younger guys would have more avocado, bread fruit, and coconuts.  My conclusion was that they were gathering these items themselves, or they had other young crews that could easily gather fruit for them.  However, most of these guys still did not sell mangos.  I decided that my target would be the oldest looking fruit seller on my general route.  I chose this person, because I’d be helping him the most.  I gathered up 4 bags of the BEST mangos I could find and I took them to the fruit vendor.  I was going into the transaction as the mangos being my “Loss Leader”  product.  I invested 20 minutes picking the mangos and 20 minutes delivering them, plus travel and fuel costs.  Here I am with about 200 mangos filled in 4 black trash bags.  I show the fruit to the street side vendor as if it’s GOLD! …..He does NOT look impressed.  I use my almost non-existent Spanish-speaking ability to convince Tio Luis to give me $35 for the 4 bags.  He finally agrees after haggling down from $50.00.  I shook his hand and gave him his money back and let him keep the mangos. 

I told him that I picked those for free and he told me the exact tree that I picked them from.  He knew by the size and color where I got those exact fruits from.  It was amazing to do business with a person that KNOWS his craft so well.  He also knew that he got a great deal!  I gave him his money back because I wasn’t doing this for a profit; I was doing this for the love of business.   The reason he doesn’t carry mangos is because they sell too fast and take up too much room for other fruits that he sells for more money throughout the day.  The basic rule of “shelf space” and who gets it?

Ice to an Eskimo, We will never know for sure?  Mangos to a Puerto Rican, YES!  I’m more of a warm weather person anyway.

When you want to sell anything you must make a plan and take action.  That’s it.  It’s the only way to find out if people will buy what you’re selling.  Do it.

Very Respectfully,

George Ohan - U.S. Army veteran

International Entrepreneur

Puerto Rico, 2015

#PR2025

George Ohan - Pebble Beach -Concours 'd Elegance 

How to Book a job or gig as an indie filmmaker

DISCLAIMER:  There are many ways of doing many things.  Below you will read about one way of making money as an independent filmmaker.  There may be more effective ways that you like better.  Please take the time to research what works best for you.  READING is a MUST.  If you need help with anything below, you can contact me at georgeohan@gmail.com
-------------------------------------

Independent filmmakers usually have a hard time making money....  Why?  Well,  I think it is because most of them are actually artists, rather than business people.  So, artist....If you no longer want to be known as a "starving artist" please begin to develop habits that will result in booking more work.

The fact of the matter is that the film industry is just like any other business when it comes to producing content.  We NEED customers.  We must SEEK our target audience.  People must KNOW what we do.  This is a numbers game.  The more people that you DIRECTLY ask for business, the more gigs you will book.

This model is based on shooting HD video content and photography for: small businesses, music artists, bands, events, short films, YouTube content, documentaries, and feature length films.

As a filmmaker, when people ask me ,"What do you do?"  My response is,"I'm a producer."  That's when I notice a blank stare.  After seeing this same result several times I knew that I had to communicate more effectively.   The general public does not know that a producer is responsible for: actors, locations, contracts, craft services, equipment, crew, post production, and everything else it takes to PRODUCE one project.  When I explained this information to my potential clients, they took my offer a lot more seriously.

A few of the steps that have increased my chances of booking more work have been:

1.  Set solid goals that I want to hit. Sales, income, follow-ups, social media posts, training.
2.  Gather a minimum of 3 business cards daily (Follow up with email less than 72 hours)
3.  Teach business model to all potential partners/crew so they can book work for us too
4.  Write treatments and pitch to businesses about creating a commercial for them
5.  Advertise on my personal social media TELLING people what I do
6.  Talk to 10 people that I do NOT know daily (Build Relationships)
7.  Research, Research, Research. (Potential clients have a NEED; find it)
8.  Follow-up with past customers and gage satisfaction
9.  Set a minimum of 5 appointments per week to discuss HD content creation
10.  Designate a time for follow-ups, marketing emails, and face to face appointments
11.  Search the websites on flyers and promotional items from various places in town
12.  Update all of contact information on various websites and social media
13.  Have a price list, scope of work, and completion times readily available for clients
14.  I volunteer on many sets just to meet more people and book future gigs
15.  Offer much more than just HD content creation; help with social media too
16.  Ask effective, fact finding, open-ended questions to figure out if a person needs my service

In my opinion it is every crew member's responsibility to help book work.  A producer and a director will have an extremely hard time trying to do this on their own.  It is much more effective when an entire group of people are working closely to book gigs.

Producer, Director, 1st AD, UPM, Gaffer, Grip, Editor, Art Director, VFX artist, Production Designer, can all help with the mission of booking gigs.   If your team knows that the producer can make it happen once the job is booked, you will be much more successful.

You MUST talk to a lot of people.  They MUST know what you do.  You MUST effectively communicate your objective.  Follow-ups are a MUST.  Professionalism and proper presentation is a MUST.

Our work can be seen at www.signaturexavier.com 


DISCLAIMER:  There are many ways of doing many things.  Below you will read about one way of making money as an independent filmmaker.  There may be more effective ways that you like better.  Please take the time to research what works best for you.  READING is a MUST.  If you need help with anything below, you can contact me at georgeohan@gmail.com

@georgeohan on Instagram

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