Digital Content Producer - Branding your business - Puerto Rico

Digital Content Producer – 
Standard Operating Procedures (SOP)


What does a content producer do for your business?


The list below is a basic guide for any business owner to follow when managing a Digital content project; the steps listed might be things you normally would not consider. Yes, digital content requires project management too.  :-)

You are taking that next step to create content for your business. Video, Photos, Blogs, and your Logo are great steps to start your Branding.


Hire a Marketer, or learn how to properly Market your business.


Video:

1. Prepare shot list; set production date
   
2. Capture content
   
3. Save data to separate hard drive
   
4. Import clips and re-name: B roll, Interview, Main shot, etc.
   
5. Edit video and export file type needed
   
6. Name video: Client_Name_Created_Date.mov
   
7. Deliver video via promised digital platform
   

Photo:

1. Create concept
   
2. Get releases signed by talent / location managers
   
3. Capture content
   
4. Edit
   
5. Add original watermark
   
6. Create proper descriptions & hashtags
   
7. Upload for sale
   
8. Upload for marketing
   
9. Deliver finished content to client
   

Blog:

1. Research subject
   
2. Write original 200 – 400 words (usually)
   
3. Add 2-3 original photos (usually)
   
4. Reference all information used by any source
   
5. Add proper labels, post, and share
   

Logo:

1. Get logo details from client: color, size, shape, samples, etc.
   
2. Create logo (usually 3-5 days)
   
3. Get feedback
   
4. Make suggested edits by client
   
5. Deliver final digital logo
   

As business owners get more educated about digital marketing, I know they will embrace it. 


Most people want to grow their business, or maintain the customers that they already have. The internet, and digital content is a dream come true for business people and individuals trying to get their message out to the world.


Please contact me to ask any questions that you may have. Let's talk! 


George Ohan 
International Entrepreneur
Puerto Rico

"Lead from the front!"


PR 2025
#PR2025
"Teach. Coach. Mentor." 

George Ohan is available for Public Speaking engagements and guest professor lectures at universities.

Please contact:
https://fultonfilmcompany.com/contact

How to create HD content for online branding & marketing

This BLOG helps you find a starting point for your online story.
(You found this blog; your customers will find your blog)

Do you need to create high definition content to tell your story online?

The following questions can help a business owner, entrepreneur, artist, musician, rock-band, filmmaker, people that provide services, and anyone that is starting to use the internet as a tool to find an audience.  You will need to stop, think, and take notes...

---------------

Are you an AUTHORITY in your field?  Why?  Who is?

What is your area of expertise? What do you do BEST?

What kind of content can you create to support your area of expertise?

Example:  VLOG, social media posts, podcasts, Blogs, online PR

Write a short bio about "YOURSELF" as if you are pitching "YOU" to someone.  How can the audience get to know you very quickly?  How are you unique?

What kind of social media posts make sense for you to post?  Who does a similar thing as you?  What is their online strategy?

What kind of content do you know how to create?

What useful advice about your industry, coupled with your opinions, can you offer to your audience?  If you had to write a blog right now about what you do, what would the title be?  (Thank you, that's your next blog)

What is your current ONLINE IDENTITY?

Google yourself.  What happens?  Do you like what you see?

Do you own your domain name?  www.YOURname.com - That is the ONLY online property that you have 100% control over what information gets published.  Any other social media site can change the rules at any time, and you are held hostage to their terms and conditions.

Basic online properties to start with:

Facebook LIKE page

Twitter

Pinterest

Google+

YouTube

Blogger

Instagram

SnapChat

Go through EVERY screen on the privacy settings and check or un-check the items that you agree with.  Ensure consistency in the messaging on all of your online platforms.  

Who are your community supporters?  Does anyone love what you do?  

Do you have the right STYLE for the internet? 

How do your favorite websites look? Think about the entire DESIGN...

Do you LOOK professional?

1. Profile pics

2. Clothing

3. Content that you post

4. Social media properties 

5. Professional messaging

6. Email address

Example:  Film producer should NOT look like a beach bum on daily posts. 

(*This is OK for entrepreneurs!)  :-)

How do you MEASURE your efforts?

Who is clicking on the content that you post?

Are they buying?

What do they like more?

 Do you have a capture page to gather emails?

Set up Google Analytics to track a lot of this information.

Set GOALS each week.

What do you want to accomplish?

Very Respectfully,

George Ohan - U.S. Army Veteran

International Entrepreneur

Puerto Rico

*If you're confused, it is because this stuff is difficult.  If you need further explanation, please feel free to contact me at anytime. 

SAMPLE HD Content:

Behind the scenes

ALÉ - Niña Bruja

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA

Brand your own company by using digital stortytelling

This blog is intended to help people that are seeking information about small business, entrepreneurship, and building their brand. (Branding & Marketing)

How can you tell your STORY using social media as a platform?  First you need to find out WHAT is your story....

Below you will find a list of questions that should start to help you discover your goals.  You'll also see a short "hint" question to get your creative juices flowing.  Take the proper time to answer the questions and start building your brand.

1. What are your goals?
What should people think when your name comes up, when they talk about you, or what you do?

2. What should be accomplished by your online presence?
Attract more qualified clients, look as professional as big companies, establishing a reputation?

3. What should people know you for?
Expert of organic food, go-to guy or girl for technology, most fresh flowers in Los Angeles.

4. Start to GOOGLE search everything........ Maybe some of you like Bing?
Doing research is a huge part of any business.  Who is the person that has a high status in the field that you're in?  Google them, what comes up?  Take notes from the best.

5. Are you unique?  Do you add value? IDENTIFY how you do this.
This can be how you approach projects, your philosophy, experience.
   -What is your voice; what do you have to say to the world?
   -What could you teach others?
   -What do you want to influence and what can you already influence?

This is a VERY short list of questions and ideas that can help a new business person get started on building their brand and start marketing their idea.

Very Respectfully,

George Ohan
Entrepreneur

Photography by: George Ohan 

                                                Charco Azul, Vega Baja, Puerto Rico