Digital Content Producer - Branding your business - Puerto Rico

Digital Content Producer – 
Standard Operating Procedures (SOP)


What does a content producer do for your business?


The list below is a basic guide for any business owner to follow when managing a Digital content project; the steps listed might be things you normally would not consider. Yes, digital content requires project management too.  :-)

You are taking that next step to create content for your business. Video, Photos, Blogs, and your Logo are great steps to start your Branding.


Hire a Marketer, or learn how to properly Market your business.


Video:

1. Prepare shot list; set production date
   
2. Capture content
   
3. Save data to separate hard drive
   
4. Import clips and re-name: B roll, Interview, Main shot, etc.
   
5. Edit video and export file type needed
   
6. Name video: Client_Name_Created_Date.mov
   
7. Deliver video via promised digital platform
   

Photo:

1. Create concept
   
2. Get releases signed by talent / location managers
   
3. Capture content
   
4. Edit
   
5. Add original watermark
   
6. Create proper descriptions & hashtags
   
7. Upload for sale
   
8. Upload for marketing
   
9. Deliver finished content to client
   

Blog:

1. Research subject
   
2. Write original 200 – 400 words (usually)
   
3. Add 2-3 original photos (usually)
   
4. Reference all information used by any source
   
5. Add proper labels, post, and share
   

Logo:

1. Get logo details from client: color, size, shape, samples, etc.
   
2. Create logo (usually 3-5 days)
   
3. Get feedback
   
4. Make suggested edits by client
   
5. Deliver final digital logo
   

As business owners get more educated about digital marketing, I know they will embrace it. 


Most people want to grow their business, or maintain the customers that they already have. The internet, and digital content is a dream come true for business people and individuals trying to get their message out to the world.


Please contact me to ask any questions that you may have. Let's talk! 


George Ohan 
International Entrepreneur
Puerto Rico

"Lead from the front!"


PR 2025
#PR2025
"Teach. Coach. Mentor." 

George Ohan is available for Public Speaking engagements and guest professor lectures at universities.

Please contact:
https://fultonfilmcompany.com/contact

“TOP INDIE TALENT” in Puerto Rico for 2015 - Katiria Aguayo

This year Katiria Aguayo is named as the “TOP INDIE TALENT” in Puerto Rico for 2015 as seen by the Veteranos Del Cine Y Entretenimiento. (#VCE)

https://www.facebook.com/KatiriaAguayoPR

https://www.facebook.com/PuertoRico2025

Our standards to select a top indie talent were based on the #PR2025 initiative of: Community, Youth, Veterans, Business, Leadership, and Education. After careful consideration we noticed that Katiria met every pillar for our consideration. It is not easy to show authenticity in a variety of areas, but we believe that Katiria does this flawlessly. She is a gifted dancer, actor, host, and entertainment personality. Anyone that spends 2 minutes with Katiria will immediately fall in love with her sweet and pleasing personality.

https://www.facebook.com/KatiriaAguayoPR

 https://www.facebook.com/KatiriaAguayoPR

VCE recognizes how important it is to inspire our youth to love Puerto Rico and to learn the importance of citizenship. Katiria is a true leader when it comes to being the example of “doing the right thing” in her community. We applaud her efforts to use her influence to inspire and educate the next generation of Puerto Rico. She is versatile and classy, which sets her apart from others around her.

VCE looks forward to seeing Miss Katiria Aguayo grow into the next level of world wide entertainment talent. A special thank you for her efforts with the American Legion Post #48 in Bayamon. She donated her time and talents free of charge to help the veterans and their families in her community. Our experience has been great working with Katiria.

Please look below for some of her links.

https://www.facebook.com/KatiriaAguayoPR

VIDEO: https://www.youtube.com/watch?v=UUtJDcAUpGM

VIDEO 2: https://www.youtube.com/watch?v=ityEBjm1bRU

“TOP INDIE FILMMAKER” in Puerto Rico for 2015 - Xander Veguilla

This year Xander Veguilla is named as the “TOP INDIE FILMMAKER” in Puerto Rico for 2015 as seen by the Veteranos Del Cine Y Entretenimiento. (#VCE) This will be an annual announcement to encourage the indie artists of Puerto Rico to keep moving forward with their positive work in the community.

https://www.facebook.com/NBTProductions

Our standards to select a top filmmaker were based on the #PR2025 initiative of: Community, Youth, Veterans, Business, Leadership, and Education. After careful consideration we noticed a young man that met every pillar of our consideration. We believe that Mr. Xander Veguilla can easily take his talents to Hollywood, or anywhere in the world to tell visual stories with the best filmmakers around.

https://www.facebook.com/VETERANOSDELCINEYENTRETENIMIENTO

VCE recognizes how important it is to identify the next generation of independent filmmakers, digital artists, and the technology community in Puerto Rico. That is why we were particularly impressed by the full range of expertise that Mr. Xander Veguilla shared with us. This young man can write a script, direct the scene, handle the camera, make the edits, do color correction, and digitally distribute any digital product. The next generation of marketing for any small business is here. Indie filmmakers can very affordably revitalize the economy of Puerto Rico by joining forces with the small business community.

https://www.facebook.com/PuertoRico2025

A speacial thank you to Mr. Xander Veguilla for his commitment to the USMC ball 2015 in San Juan, Puerto Rico. He volunteered his time and skills to Direct a beautiful video for the USMC 2015 Birthday Ball. The Marines were overwhelmed with joy when they saw the final product. This was a true community collaboration with Team RWB, USMC, VCE, and the very talented Mr. Xander Veguilla.

https://www.facebook.com/PuertoRico2025

We are looking forward to see where 2016 will go with the digital world and young indie artists in Puerto Rico. Xander is currently working on a Documentary and a new television series.

Please take a look below at some links of Xander at work.
https://www.facebook.com/NBTProductions

MUSIC VIDEO: https://www.youtube.com/watch?v=91CC8W4LPwc

https://www.facebook.com/VETERANOSDELCINEYENTRETENIMIENTO

How to create HD content for online branding & marketing

This BLOG helps you find a starting point for your online story.
(You found this blog; your customers will find your blog)

Do you need to create high definition content to tell your story online?

The following questions can help a business owner, entrepreneur, artist, musician, rock-band, filmmaker, people that provide services, and anyone that is starting to use the internet as a tool to find an audience.  You will need to stop, think, and take notes...

---------------

Are you an AUTHORITY in your field?  Why?  Who is?

What is your area of expertise? What do you do BEST?

What kind of content can you create to support your area of expertise?

Example:  VLOG, social media posts, podcasts, Blogs, online PR

Write a short bio about "YOURSELF" as if you are pitching "YOU" to someone.  How can the audience get to know you very quickly?  How are you unique?

What kind of social media posts make sense for you to post?  Who does a similar thing as you?  What is their online strategy?

What kind of content do you know how to create?

What useful advice about your industry, coupled with your opinions, can you offer to your audience?  If you had to write a blog right now about what you do, what would the title be?  (Thank you, that's your next blog)

What is your current ONLINE IDENTITY?

Google yourself.  What happens?  Do you like what you see?

Do you own your domain name?  www.YOURname.com - That is the ONLY online property that you have 100% control over what information gets published.  Any other social media site can change the rules at any time, and you are held hostage to their terms and conditions.

Basic online properties to start with:

Facebook LIKE page

Twitter

Pinterest

Google+

YouTube

Blogger

Instagram

SnapChat

Go through EVERY screen on the privacy settings and check or un-check the items that you agree with.  Ensure consistency in the messaging on all of your online platforms.  

Who are your community supporters?  Does anyone love what you do?  

Do you have the right STYLE for the internet? 

How do your favorite websites look? Think about the entire DESIGN...

Do you LOOK professional?

1. Profile pics

2. Clothing

3. Content that you post

4. Social media properties 

5. Professional messaging

6. Email address

Example:  Film producer should NOT look like a beach bum on daily posts. 

(*This is OK for entrepreneurs!)  :-)

How do you MEASURE your efforts?

Who is clicking on the content that you post?

Are they buying?

What do they like more?

 Do you have a capture page to gather emails?

Set up Google Analytics to track a lot of this information.

Set GOALS each week.

What do you want to accomplish?

Very Respectfully,

George Ohan - U.S. Army Veteran

International Entrepreneur

Puerto Rico

*If you're confused, it is because this stuff is difficult.  If you need further explanation, please feel free to contact me at anytime. 

SAMPLE HD Content:

Behind the scenes

ALÉ - Niña Bruja

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA

Photography by: George Ohan

Los Angeles, CA