Digital Content Producer - Branding your business - Puerto Rico

Digital Content Producer – 
Standard Operating Procedures (SOP)


What does a content producer do for your business?


The list below is a basic guide for any business owner to follow when managing a Digital content project; the steps listed might be things you normally would not consider. Yes, digital content requires project management too.  :-)

You are taking that next step to create content for your business. Video, Photos, Blogs, and your Logo are great steps to start your Branding.


Hire a Marketer, or learn how to properly Market your business.


Video:

1. Prepare shot list; set production date
   
2. Capture content
   
3. Save data to separate hard drive
   
4. Import clips and re-name: B roll, Interview, Main shot, etc.
   
5. Edit video and export file type needed
   
6. Name video: Client_Name_Created_Date.mov
   
7. Deliver video via promised digital platform
   

Photo:

1. Create concept
   
2. Get releases signed by talent / location managers
   
3. Capture content
   
4. Edit
   
5. Add original watermark
   
6. Create proper descriptions & hashtags
   
7. Upload for sale
   
8. Upload for marketing
   
9. Deliver finished content to client
   

Blog:

1. Research subject
   
2. Write original 200 – 400 words (usually)
   
3. Add 2-3 original photos (usually)
   
4. Reference all information used by any source
   
5. Add proper labels, post, and share
   

Logo:

1. Get logo details from client: color, size, shape, samples, etc.
   
2. Create logo (usually 3-5 days)
   
3. Get feedback
   
4. Make suggested edits by client
   
5. Deliver final digital logo
   

As business owners get more educated about digital marketing, I know they will embrace it. 


Most people want to grow their business, or maintain the customers that they already have. The internet, and digital content is a dream come true for business people and individuals trying to get their message out to the world.


Please contact me to ask any questions that you may have. Let's talk! 


George Ohan 
International Entrepreneur
Puerto Rico

"Lead from the front!"


PR 2025
#PR2025
"Teach. Coach. Mentor." 

George Ohan is available for Public Speaking engagements and guest professor lectures at universities.

Please contact:
https://fultonfilmcompany.com/contact