Digital Marketing in 2020 for Professionals online - "How to"

5-7 Minute READ:
Re: Marketing.
Author: George Ohan

BRAND will beat SEO in the future -
Money Talk with George Ohan
December 17, 2019

Where will leads come from in the future?

You think Google search will be
the same 10 years from now?
haha! Really?!

THINK ABOUT THIS:
Business Referrals from your
"in home Voice device" is the future.
It's binary....

Machines will have Built in NAMES, for Lead generation....

Sample:
"Alexa get me
George Ohan
marketing specialist."

..........
We are at a crossroads of technology.
What will the future look like?

When people say "BRAND"
it is your Personal Brand,
or call it your REPUTATION.
(If you are too shy to promote yourself via video,
Come up with a Logo or Character)

Put out content at YouTube, Facebook, LinkedIn,
or your business will not exist in 10 years.
(Build a BRAND.)

MAJOR KEY:
**LinkedIn is HOT right now.
They have more users than quality content. 

You can get in easy, and create short videos of your experiences. 

People will begin to follow your trusted advice.

"Build a Brand."

Sales driven intent and data alone,
will NOT work in the future.
(Read that again. Understand it.)**

Google search will not be the same.
(This is your BUSINESS,
don't trust an intern with this.)

Watch your customers;

 read the comments; what are they saying?

To be relevant in the future,
we need to Build awareness
around PEOPLE and NAMES
who provide any services.

SAMPLE:

"Alexa, call insurance guy Carlos Anzures."

Make sure your NAME is
what comes to mind for
a particular service.

PROMOTING ON SOCIAL MEDIA:
Give info, Give info, Give info, ASK for the sale......

(Give value.... then ASK for something.)

PRODUCE YOUR OWN CONTENT:
DON'T MIX IN A SALES CALL.

Give people valuable information.
Don't ask for a sale right away.

Social Media will be "Dead" meaning it
will be much different in 5-10 years.

What's your strategy to stay relevant?

Does your business understand 

contemporary communication?

How will Customers and Businesses
communicate in 2020?

****MAJOR KEY****
*******LEARN*******
Artificial Intelligence,

 Virtual Reality,
Block Chain, 

Machine Learning...

- Where will you start?

That stuff is the NEW social media, 

and advertising of the future.

 I sure am happy that I'm learning about it daily!

WHAT CAN I DO for my BUSINESS in 2020?
Build a list!
Use a Text message service.
Gather names & phone numbers.

Are you adding value to other people's
businesses, with your information?

RETURN ON INVESTMENT - ROI
WHAT if I try something new AND LOSE LEADS?

YEAH, SO? Any new technology takes time to dabble in, and learn. 

You do this by flexing 5% - 10% of your total Marketing Budget to NEW TECHNOLOGY in advertising.

 How else can you stay ahead of your competition?

A decline of leads will usually happen,
when you use something new. Until
you figure it out! Then it's payday.

TOUGH this out, and get to the
great leads, with a new platform, First.

Business requires a team.

HOW CAN I CREATE CONTENT?

Create a 1 minute "Thought of the day."
short video for your business.
That is CONTENT.

**Talk about things that you've learned. 

Your business experience.

 Do not sell anything.

You don't need to know all this stuff, 

because you know me!

 Inbox any questions about social media or digital content production my friends.

Very respectfully,

George Ohan
U.S. Army Veteran
International Entrepreneur

"Teach. Coach. Mentor."

CONTACT:

https://fultonfilmcompany.com/contact

Coinbase crypto currency / digital money wallet - Start your Bitcoin investment today

Written by:
George Ohan
U.S. Army Veteran
Entrepreneur

New to Crypto?

Purpose of this Blog: 
Step 1 to CryptoCurrency is to 
set up your "Digital Wallet"

JOIN Coinbase now:

https://www.coinbase.com/join/59a83eb75020c5015742603c

-------------------------------------------
*3 minutes of money education.*
-----------------------------

As a society we are moving into a new era of MONEY. Have we been properly educated on how it all works? 



What do we need to know about "Crypto" currency?


Have you made your first CryptoCurrency investment yet? 



Coinbase makes it easy, and you 
can start investing with Only $10.



Do your research about what is the best fit for your future plans:
Bitcoin
Bitcoin Cash
Ethereum
Ethereum Classic
Litecoin


JOIN Coinbase now:
https://www.coinbase.com/join/59a83eb75020c5015742603c

Learn more at >>>>>>>
The Coinbase BLOG:
https://blog.coinbase.com/what-we-accomplished-at-coinbase-in-q3-2018-e68deddb1e16

Our Story - Coinbase

At Coinbase, we’re committed to creating an open financial system for the world. We can’t do it alone, and we’re eagerly rooting for the brightest minds in the crypto ecosystem to build empowering products for everyone.

We provide financing to promising early stage companies that have the teams and ideas that can move the space forward in a positive, meaningful way.

We’re taking a long term view of the space, and we believe that multiple approaches are healthy and good. Our goal is simply to help the most compelling companies in the space flourish. 

Coinbase Facebook:
https://www.facebook.com/Coinbase/

Sign-up for Acorns today, and we'll both get $5

Sign-up for Acorns today, and we'll both get $5 when you start investing! 

Follow the link to start building your wealth: XHBURK

https://www.acorns.com/invite/?code=XHBURK

INDEPENDENT (Indie) MODEL WANTS TO MAKE MONEY

…Like, I’m an Indie model and I want to get paid.  Now what?

INDEPENDENT MODEL WANTS TO MAKE MONEY – MUST READ*

1.  Do you have a modeling teacher, coach, or mentor?   This is not about being a pretty face and taking pictures.  This is a professional career and craft that might take over 10 years to develop.
                a.  Take the critiques of people that know what they're talking about very seriously and make the adjustments that they suggest.  Who cares how you FEEL, just do it.  You might actually learn a lot about yourself and your technique.

2.  Do people in your local area BUY your photos or merchandise?  Do they hire you for gigs, promos, or photography sessions?  Are you selling any content? Are people requesting your merchandise?  What have they asked for?  Where can you get items produced?  What is the cost?  Will you be shipping?

3.  What is your Brand?  What IS a Brand?  When your NAME comes up, what idea should pop into a person’s mind?  WHO are you? (Time for research) You must DEVELOP, PROMOTE, and MARKET yourself.  This means a LOT more than Instagram, Twitter, and Facebook.  What are the best sites for working models?

4.  Do you know what the below terms actually mean when it comes to the MODELING industry: Marketing, eCommerce, Promotions, Digital Distribution, Publishing, Licensing, Intellectual Property and Copyright Protection?
(Do some research on successful indie models that you follow.  How do they do it?)
                 a.  Do you READ BOOKS that can educate you on your industry?  Do you read about those subjects daily?  Are you obsessed with learning about the MODELING BUSINESS?  You NEED to be.  *Brains & Beauty = Higher chance of SUCCESS

5.  Have you ever talked to an entertainment law attorney?  Look for one and email them.  Do you know if you “own” the photos that other photographers have taken of you?  Do you know any Modeling managers that are currently working in the industry?  If so, what degree of success have they achieved?- Meet the RIGHT people.

6.  Do you have phenomenal talent? …..Your talent has to be better than: MEH, better than GOOD, and better than GREAT too!!  Are your fans left in awe every time you post a blog or photograph?  If the CEO of ELLE magazine or MAXIM Magazine saw you right now, would that person be impressed by your full package? (Social Media, Body, Face, Community involvement, work history, future plans, etc..?)  Are you ready?
Is your work remarkable?  REMARK-ABLE.  Do you offer anything different than other models?

7.  Does your social media look like some of your favorite model’s sites?  Are your social media sites updated regularly, and with the correct information?  Is the content interesting and professional?  Do you have an online audience that engages with your posts?  Have they ever bought anything from you?
                 a.  Run your social media like a business runs their social sites.  You are here to make money; are your posts generating income?  If not; why not?  Do you have a marketing and branding campaign that you stick with?

8.  Are you highly motivated, dedicated, and willing to work harder than the next model?  How?  Do you have a plan?  What is your daily plan?  What do you consider “working” when you’re trying to build your company?

a.  Are you using your time effectively?  Ask yourself at the end of each day, "If I was the CEO of my modeling company, based on my performance today, would I hire myself again tomorrow?"

9.  Do you follow-up after meeting new people?  Have you emailed EVERY person that has given you a business card with a proposal to create content for them?  Are you networking with the proper people?  Are you networking correctly?  How are you offering to help them?  What are you asking for?

The above steps are over 10 years of experience in social media and working with indie models.  Shortcuts do not exist; you must do the work to achieve success.  This blog should serve as a guide to help a new model get on track with creating income for themselves.  FOLLOW the steps for a good start.

Please feel free to contact me with any further questions or to set up a consultation.  Thank you for taking a quick read.

Very Respectfully,

George Ohan - U.S. Army veteran
International Entrepreneur

Puerto Rico, 2015

"Building a better digital citizen, one person at a time."

#PR2025
https://www.facebook.com/PuertoRico2025

Develop a pitch for your script - Sell your idea in Hollywood

ALL CREDIT FOR THIS ARTICLE TO: Stephanie Palmer

Instagram- georgeohan

How To Develop A Pitch For Your Screenplay: A Case Study

By Stephanie Palmer

 

Would you like to see how a pitch gets developed for a screenplay?

A screenwriting client of mine gave me permission to use his project as an example.

What you’re about to see is the first phase of researching and developing a pitch, using my client’s feature film idea as a case study. This process will not only help you to improve your pitch; it will also build your expertise in the genre so that you are the kind of writer executives want to hire.

Step 1: Draft The Initial Short Pitch

If you already have a short pitch, great. If not, try the following formula with five elements:

“My story is a (genre) called (title) about (hero) who wants (goal) despite (obstacle).”

I like starting with this formula because it forces the clarification of the dramatic conflict. Typically, a story that is clear can be framed in terms of an entity (the hero) that is seeking something (the goal) despite some significant problem (the obstacle).

Our goal is to clarify the five elements and make them more compelling. This means that the changes we make may seem small (e.g., exchanging one word for another), but they will have large implications because we’re working at the DNA-level of the story.

Using the formula, here’s my client’s initial pitch:

It’s a comedy called Nerd Ops about the National Security Administration’s nerdiest technical people who must become field operatives to save the world from a terrorist hacker organization.”

Step 2: Identify Possible Genres

Genre gives context to the project, suggests a structure for the story, and has implications for budget, scope, and potential revenue. The 1-2 words you use to categorize your project, therefore, should be chosen with care.

For Nerd Ops, is “comedy” the best description of genre? Could we find something more specific?

You may already know how your project should be categorized. If not, here’s a way to generate ideas for genre descriptions:

• Go to boxofficemojo.com;
• Look for produced projects that are the most like your idea;
• See how they are classified.

Using this strategy, and given the core concept of nerdy technicians becoming field operatives, here are some possible genres:

• Dark comedy
• Buddy comedy
• Action comedy
• Spy comedy

Step 3: Identify Themes

While I do believe that it’s important for a finished project to have one core thematic premise, at this stage we’re interested in looking at themes more broadly.
Here are some themes that I could see being relevant:

• Weaknesses can be strengths (and strengths weaknesses)
• Warriors for the 21st century
• The brotherhood (and sisterhood) of geekdom
• Humans vs. machines

Step 4: Identify Structural Elements

Structural elements are aspects of the project which are obvious and relevant but which you don’t want to classify as themes.
Some structural elements of this story could be:

• The culture of elite hackers
• The NSA recruiting process
• “Hell Week” training
• Powerful supercomputers

Step 5: Brainstorm Comparisons

Now, using the genres, themes, and structural elements as a starting point, let’s generate more projects to which Nerd Ops could be compared:

• Spies Like Us (Dan Ackroyd’s character is a technical genius)
• Hackers (elite hackers work together)
• Stripes (oddballs in the military)
• Mission Impossible 3&4 (technical geek played by Simon Pegg)
• The Recruit (Colin Farrell’s character is a math genius)
• GI Jane (the structure of “Hell Week”)
• The Other Guys (desk jockey cops become field agents)

Step 6: Build A Table To Hold Comparison Data

What we’re going to do now is build a chart full of data. Along the way, we’re going to get ideas for more comparison projects and we’ll add those to the chart.
First, set up a table with twenty rows and nine columns. Those nine columns should read: Title, Genre, Rating, Release Date, Buyer/Distributor, Domestic Box Office (DBO), International Box Office (IBO), Total Box Office (TBO), Pitch.
Second, open two websites: boxofficemojo.com and netflix.com. If you’re not already a Netflix member, you can get a trial membership.

Step 7: Fill In The Table

First, I’ll search boxofficemojo.com for Spies Like Us. I’ll enter the data in my table, then click on the tab for “Similar Movies.” This shows me that there’s a project called This Means War that I hadn’t considered. So I’ll click on that and enter the data. Then, I’ll click on the tab for “Similar Movies,” and repeat the process.
Second, I’ll go to netflix.com and look for the summaries. I highlight them, edit if needed, paste into a text file, then cut and paste into my table.
Third, I’ll click on the genres in boxofficemojo.com that I’m interested in and see what other comparable projects I can find.
Sometimes boxofficemojo.com, netflix.com (or IMDB or Wikipedia) don’t agree on the genre. For example, a comparison project in my table is Knight and Day. Boxofficemojo calls it a comedy; netflix calls it an action comedy. I think it’s an action comedy, but like This Means War, could also be classified as a romantic comedy.
Use the genre and pitch that you think best. The important thing is to collect the data in one place so you can look for patterns.
After poking around in the boxofficemojo and netflix databases, my table looks like this: Good in a Room Nerd Ops Research Example

Step 8: Sort The Table And Look For Patterns

Now, sort the table by clicking on the column for Total Box Office and sort the table with the highest grossing projects at the top.
The point is not to be a slave to the box office and to copy exactly movies that have been successful. Rather, it’s to have the same information that the decision-maker has, and to be able to customize your pitch using that information to showcase what’s original about your project in a way that is compelling to the listener.
Looking at our table, we can start to see patterns:

• It seems that Nerd Ops would be more clearly described as an action comedy rather than a spy comedy (e.g. Austin Powers, Bean).
• The top grossing action comedies are either romantic comedies or buddy pics (e.g., Knight and Day, Rush Hour, The Other Guys)
• Characters who are “desk-jockeys” or “prodigies.”
• Two male heroes.
• A PG-13 rating.
• Titles with 2-3 words.

Step 9: Improve Your Pitch

Now that I’ve done some research and identified patterns, I can change the short pitch and come up with new pitch material.
Here’s the old short pitch, then the new one:

Old:

It’s a comedy called Nerd Ops about the National Security Administration’s nerdiest technical people who must become field operatives to save the world from a terrorist hacker organization.”

New (changes in bold):

It’s an action comedy called Nerd Ops about two competing National Security Administration computer prodigies who must become field operatives and work together to save the world from a terrorist hacker organization.”

Step 10: Test Your New Pitch

At this point, I would begin testing this short pitch to see how I can sharpen and improve the core concept.