This BLOG helps you find a starting point for your online story.
(You found this blog; your customers will find your blog)
(You found this blog; your customers will find your blog)
The following questions can help a business owner, entrepreneur, artist, musician, rock-band, filmmaker, people that provide services, and anyone that is starting to use the internet as a tool to find an audience. You will need to stop, think, and take notes...
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Are you an AUTHORITY in your field? Why? Who is?
What is your area of expertise? What do you do BEST?
What kind of content can you create to support your area of expertise?
Example: VLOG, social media posts, podcasts, Blogs, online PR
Write a short bio about "YOURSELF" as if you are pitching "YOU" to someone. How can the audience get to know you very quickly? How are you unique?
What kind of social media posts make sense for you to post? Who does a similar thing as you? What is their online strategy?
What kind of content do you know how to create?
What useful advice about your industry, coupled with your opinions, can you offer to your audience? If you had to write a blog right now about what you do, what would the title be? (Thank you, that's your next blog)
What is your current ONLINE IDENTITY?
Google yourself. What happens? Do you like what you see?
Do you own your domain name? www.YOURname.com - That is the ONLY online property that you have 100% control over what information gets published. Any other social media site can change the rules at any time, and you are held hostage to their terms and conditions.
Basic online properties to start with:
Facebook LIKE page
Twitter
Pinterest
Google+
YouTube
Blogger
Instagram
SnapChat
Go through EVERY screen on the privacy settings and check or un-check the items that you agree with. Ensure consistency in the messaging on all of your online platforms.
Who are your community supporters? Does anyone love what you do?
Do you have the right STYLE for the internet?
How do your favorite websites look? Think about the entire DESIGN...
Do you LOOK professional?
1. Profile pics
2. Clothing
3. Content that you post
4. Social media properties
5. Professional messaging
6. Email address
Example: Film producer should NOT look like a beach bum on daily posts.
(*This is OK for entrepreneurs!) :-)
How do you MEASURE your efforts?
Who is clicking on the content that you post?
Are they buying?
What do they like more?
Do you have a capture page to gather emails?
Set up Google Analytics to track a lot of this information.
Set GOALS each week.
What do you want to accomplish?
Very Respectfully,
George Ohan - U.S. Army Veteran
International Entrepreneur
Puerto Rico
*If you're confused, it is because this stuff is difficult. If you need further explanation, please feel free to contact me at anytime.
SAMPLE HD Content:
Behind the scenes
Photography by: George Ohan
Los Angeles, CA
Photography by: George Ohan
Los Angeles, CA
Photography by: George Ohan
Los Angeles, CA
Photography by: George Ohan
Los Angeles, CA
Good stuff!
ReplyDeleteThank you for taking a read sir! I hope that this short blog can help someone out here.
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